Strategic Clarity & Positioning

Strategy isn't your problem. Clarity is.

For post-PMF founders scaling $2M–$10M who keep pivoting but can't break through.

Book a 15-Minute Discovery Call See if this is for you →

Free · 15 minutes · No pitch

What founders say

"Neha helped us clarify our ICP in one session, and we went from targeting 'all B2B companies' to owning healthcare workflows. Our sales cycle dropped from 6 months to 6 weeks. The focus changed everything."

— Founder, B2B SaaS · Series A

"I'd been spinning for months on positioning. One conversation with Neha and I finally knew exactly who I was building for. We rewrote our homepage, tightened our outbound, and booked 3× more demos within two weeks."

— Head of Growth · Dev Tools Startup

"Neha doesn't just give advice. She asks the question you've been avoiding. That's where the breakthrough lives."

— CEO · Enterprise SaaS

"Within two weeks of our Clarity Session, we rewrote our homepage, tightened our outbound, and booked 3× more demos."

— Head of Growth · Dev Tools Startup

Built for

This is for you if you are

✓A founder who has crossed $2M ARR and is scaling to $10M
✓A senior leader navigating growth, transition, or high-stakes decisions
✓An executive whose positioning hasn't kept pace with the business
✓A CEO whose team has different assumptions about where you're headed

This is not designed for

×Coaching or therapy
×Motivational programs
×Courses or group workshops
×Pre-revenue or pre-PMF stage companies

As responsibility scales,
clarity often erodes.

Decisions slow.

Priorities blur.

Execution loses coherence.

Most strategy breakdowns are not capability problems.
They are clarity problems, compounded under pressure.

SoulToRole exists to surface that constraint quickly and precisely.

What you get

In 3 minutes, the Clarity Assessment
helps you identify:

1

Decision Friction

Where hesitation, second-guessing, or delayed calls are slowing your momentum.

2

Priority Drift

Why strategy keeps getting reinterpreted mid-execution across your team.

3

Positioning Misalignment

Where your external narrative doesn't match how you actually lead.

How it works

Simple. Focused. No fluff.

1

Answer a short set of focused questions

11 questions. 3 minutes. Completely private. No fluff, no vanity metrics, just the questions that surface real constraint.

2

Receive your Clarity Profile

Instantly see your primary clarity constraint, the hidden friction slowing your decisions, team, and GTM execution.

3

Get a recommended next step

Self-correction guidance or a Clarity Conversation, based on where you actually are, not a generic playbook.

No obligation. No selling.

About the work

After 15+ years scaling growth and marketing teams, I've noticed a pattern: once past product-market fit, execution doesn't fail from a lack of effort. It fails because clarity erodes.

Positioning fragments. Decisions slow. Teams operate on different assumptions. The founder has a vision, but never made it explicit enough to share.

"Most advisory work treats symptoms: tighter processes, better dashboards, more meetings. That misses the point."

The breakdown occurs at two levels: the business strategy and the leader's ability to operate from conviction rather than pressure. SoulToRole addresses both.

I work with post-PMF founders (scaling $2M–$10M) on strategic positioning, decision-making frameworks, and leadership alignment. Sometimes a single diagnostic session. Sometimes a structured intensive. Sometimes ongoing advisory.

The focus: restoring alignment between how you think and how your business executes. When that happens, momentum returns naturally.

Clarity Assessment

Clarity Under Pressure

This assessment helps identify your primary clarity constraint, the hidden friction that slows decisions and fragments execution.

11 questions · 3 minutes · Completely private

What comes next

Engagements for founders ready to move

Every engagement starts with a free 15-minute discovery call. No commitment, no pitch. Just clarity on whether we're a fit.

Diagnostic Intensive

$1,500

Two 90-min sessions · One week

For founders who need clarity but aren't ready for a full engagement. Walk away with a roadmap you can execute yourself.

Session 1 — The Audit

  • Deep dive on positioning & GTM strategy
  • Messaging gap analysis
  • Pattern identification: what's working vs. diluting focus

Session 2 — The Roadmap

  • 2–3 strategic positioning options with pros/cons
  • Recommended path forward with rationale
  • 90-day execution roadmap

Deliverables

  • Written positioning audit (2–3 pages)
  • Recommended positioning strategy
  • 90-day roadmap with specific actions
Most Popular

Positioning Sprint

$6,500

30 days · 4 weeks structured

Post-PMF founders ($2M–$12M ARR) ready to commit to sharp positioning and execute a focused GTM strategy.

Week 1 — Constraint Filter

  • Identify your highest-leverage segment
  • Analyse last 50 deals: win patterns, velocity, ACV
  • Define strategic focus: own vs. release

Week 2 — Message Testing

  • Rewrite positioning for target segment
  • Test with 10 target prospects
  • Refine based on market feedback

Week 3 — Internal Alignment

  • Leadership alignment session
  • 90-day commitment to new positioning

Week 4 — GTM Pivot

  • Update website, deck, outreach
  • Sales team training on new narrative
  • Targeted campaign launch plan

Deliverables

  • Positioning strategy document
  • Messaging framework (homepage, deck, email)
  • ICP definition & targeting criteria
  • GTM playbook with 90-day plan

Fractional Strategic Advisor

$4,500/mo

3-month minimum · Ongoing

Founders who need a strategic thought partner on retainer. High-stakes decisions, fast-moving markets, no one in-house who sees the full picture.

What's included

  • 2 × 60-min sessions per month
  • Unlimited async support via Slack/email
  • Decision-level guidance on positioning & GTM
  • Real-time input on pitches & key decisions
  • Accountability as you scale

Areas we work on

  • Strategic positioning & differentiation
  • GTM strategy & execution alignment
  • Decision frameworks for high-stakes choices
  • Leadership clarity under pressure
  • Team alignment on strategic direction

Start with a free discovery call to find the right fit.

Book a 15-Minute Discovery Call

Free · 15 minutes · No pitch

Common questions

Frequently Asked

Yes. I work with founders who've crossed $2M and are scaling toward $10M. You've proven product-market fit. Now you're hitting clarity bottlenecks that slow everything down. If you're pre-$2M, you likely need different support.
That's exactly why the Diagnostic Intensive exists. Most founders think they have an execution problem. Usually, it's a clarity problem at the leadership level. In two sessions, we'll surface what's actually blocking you.
The Diagnostic Intensive (2 sessions, $1,500) gives you a strategic roadmap you can execute yourself. The Positioning Sprint ($6,500, 30 days) is a fully guided engagement where we execute the repositioning together, from strategy through GTM launch. Think of the Diagnostic as "here's the map" and the Sprint as "let's walk the path together."
Yes. The free 15-minute discovery call helps determine if you have enough clarity to jump straight into the Sprint. Most founders with $5M+ ARR who know they need to reposition go straight to the Sprint.
Usually, they're the same problem. Weak positioning creates scattered GTM. Sharp positioning makes GTM straightforward. The Diagnostic Intensive surfaces which constraint is actually blocking you. Then we solve for that.
Growth consultants give you tactics. I help you see clearly what to grow and why. Clarity first, execution second. The work is upstream of most advisory engagements.
A focused conversation to understand where you are, what's stuck, and whether my approach is the right fit. No pitch, no pressure. You'll leave knowing exactly what the right next step, whether it's working together or not.
Two 60-minute sessions per month, unlimited async support via Slack/email, and decision-level guidance on positioning, GTM strategy, and leadership clarity. A strategic thought partner on retainer, with a minimum 3-month commitment.